A native voice ad engine built into every game. A sponsor read plays inside the game your readers chose to start, on the page, in the browser and over the phone, and you see who heard it through.
Banners are blocked, skipped or scrolled past. Pre-roll interrupts. Neither one proves a person was there.
The reader's eye has learned where the ad goes and learned not to look there.
An ad that stands between a person and the thing they came for is endured, not heard.
A count of pages served says nothing about whether anyone was present when the ad went by.
An ad is a spoken read. The engine voices it, places it, plays it and counts it.
The script is the ad. Whatever it should say, in the sponsor's words, is what Lexy says. No production booth.
The read is recorded in the host's voice in English, Spanish, Turkish or Arabic, and matched to games in that language.
Two moments: after the welcome, and before the score. On screen an ad card shows the sponsor with one tap to call or learn more. On the phone the read simply plays.
Who heard the ad, who heard it to the end, who tapped. Split by widget, web and phone, and by the site it played on.
The same ad follows the game wherever a reader plays it.
Inside the embedded game, with the sponsor card in the widget and a tap that goes where the sponsor wants.
Web play carries the same read and the same card, with the reader's spoken answers and captions around it.
A caller hears the read at the same two moments. No screen, no app, and the impression still counts.
Flights, caps and weight are settings, not a trafficking ticket.
A start date, an end date and a play cap. An ad stops itself when the flight ends or the cap is reached.
Several ads can share a slot. Weight decides how often each one is picked.
If no ad is eligible, the game plays exactly as it would without one. An ad can never break a game or a call.
Voice ads inside the games on your pages, and games a brand pays to sponsor.
Sponsor reads play inside the games on your placements and are reported by the site they played on. Terms are set per publisher.
A brand pays for a game that carries its name, on your page or across an event, a print run or a QR code. See what brands run.
Every read reports heard, heard through and tapped, so a sponsor buys a result and you sell one.
How voice ads work inside a Lexy game.
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Notes, experiments, and lessons from building voice-first engagement.
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Lexy launched on Alexa without changing the newsroom's routine, because the architecture makes every new platform a rendering problem instead of a rebuild.
Twenty years of building voice products, from feature phone audio to sensor-driven apps, led to one conclusion: the best interface is the one that disappears.
